FUJIFILM INTRODUCES
The Next Generation of Creativity
Made to Create
Elevate your content creation with FUJIFILM X-M5. As easy to use as your Smartphone, but with a sensor up to 16x bigger for stunning-quality videos and photos, it offers many of the same features as the iconic FUJIFILM X100VI along with the added benefit of interchangeable lenses for full creative freedom.
When story matters most, tap into a truly effortless process which delivers professional-looking results straight out of camera. There’s plenty of room to grow, with a whole suite of advanced functions ready and waiting – but until then, your journey starts here.
Big, Pro-Quality Sensor
FUJIFILM X-M5’s large, 26.1-megapixel sensor gives you terrific results in all conditions. Colors are rich, videos and photos are detailed, and low-light content is crystal clear – all straight out of camera.
Intuitive Touchscreen Control
Creating video content is easy thanks to FUJIFILM X-M5’s large, fully articulating LCD. Set softly blurred backgrounds, create social-ready content in vertical and square formats, and look great with built-in skin smoothing – all by tapping the screen.
Ready-to-Share Creativity
Videos should be viewer-ready the moment they’re recorded – and with FUJIFILM X-M5, they are. Instantly access up to 20 customizable looks via the Film Simulation “mode” dial and rely on three built-in mics for clear audio.
Limitless Freedom
FUJIFILM X-M5 frees you from a fixed lens, battery, and storage. Change them all when you need and keep creating, including a choice of over 35 FUJINON XF Lenses. Then, share content as soon as it’s created using the free FUJIFILM XApp.
Featured Creator
Kyler Steele
Content Creation Made on X-M5
Travel vlogger and photographer Kyler Steele takes FUJIFILM X-M5 on a passion project through the East Coast’s vibrant beach towns.
In a deep-dive article, he shares his love of X Series’s newest addition and describes how the camera – unlike any he’s used before – has shaped his creative process.
If you missed X Summit Clay Studio 2024, you can catch the full recorded live stream on YouTube right now!
Versatile Quality
FUJINON XF16-55mmF2.8 R LM WR II
An upgrade to the much-loved original XF16-55mmF2.8 lens, FUJINON XF16-55mmF2.8 R LM WR II is a true next-generation optic. It offers enhanced features, improved autofocusing, and superb subject separation in a form factor that’s both smaller and lighter than its predecessor.
The new lens also carries some specialized moviemaking functions, expanding the number of X Series options perfectly suited to hybrid creators. With so much in store, it’s set to become an essential choice for any discerning creative.
Next-Generation Quality
FUJINON XF16-55mmF2.8 R LM WR II sets a new standard for a professional zoom. It combines the flexibility of a 24-84mm equivalent focal length range with the fast constant aperture and 40.2-megapixel resolving power of a prime.
Dedicated Video Controls
Designed with videography in mind, FUJINON XF16-55mmF2.8 R LM WR II has an optional de-clicked aperture ring* for smooth exposure transitions. *Firmware upgrade required
Professional Feature Set
The linear autofocus motor in FUJINON XF16-55mmF2.8 R LM WR II boosts speed and accuracy, while reducing visible subject hunting. An 11-blade aperture and special lens elements deliver smooth bokeh and outstanding separation.
Small, Light, and Rugged
FUJINON XF16-55mmF2.8 R LM WR II is approximately 37% lighter than its predecessor, without any compromise in build quality. Thanks to an internal zoom mechanism, it always retains this compact form – and it’s weather-resistant to -10°C (14°F).
FUJIFILM X-Photographer
John Branch IV
Weddings Made on XF16-55mm II
Engagement and wedding photographer John Branch IV swaps his usual selection of primes for FUJINON XF16-55mmF2.8 R LM WR II during an intimate renewal celebration.
He discusses the place of a quality zoom in his professional workflow, and touches upon how the lens’s various advanced features serve his creative vision.
Reach Further, Travel Lighter
FUJINON XF500mmF5.6 R LM OIS WR
Pushing the XF prime lens lineup to new levels, FUJINON XF500mmF5.6 R LM OIS WR is the obvious choice for bird, wildlife and sports creatives keen to record distant details. Compact and lightweight, it’s suitable for day-long use in the field or on the sidelines, and produces stunning results packed with detail.
It’s a specialized tool for high-level creatives, and comes with all the functionality expected – and more. Get ready to experience another league of connection with challenging subjects, as you document unmissable moments in beautiful fashion.
Incredible Reach
FUJINON XF500mmF5.6 R LM OIS WR offers a 35mm equivalent focal length of 762mm, bringing even the most faraway subjects within reach. It’s also compatible with XF1.4X TC WR or XF2X TC WR teleconverters.
Professional Quality
Image quality is optimized thanks to FUJINON XF500mmF5.6 R LM OIS WR’s optical design, featuring Super ED and ED elements. These work to minimize optical flaws and deliver results packed with intricate detail and rich colors.
Handheld Confidence
Super telephoto lenses typically require a monopod for support, but not this one. FUJINON XF500mmF5.6 R LM OIS WR is exceptionally light and compact for its class. Plus, it offers up to 5.5 stops of Optical Image Stabilization.
Fast, Accurate Autofocusing
FUJINON XF500mmF5.6 R LM OIS WR features a linear motor-driven autofocus system, designed to keep up with the fastest subjects in near silence. On-lens controls also allow you to limit focus range, minimizing focus lock time within a predictable range.
Featured Creator
Justin Myers
Action Sports Made on XF500mm
Heading to the thriving watersports hub that is Hood River, Justin Myers uses FUJINON XF500mmF5.6 R LM OIS WR to stay connected and make close compositions of wing foil riders.
Learn how he kept up with the racing, soaring, and truly thrilling action. He covers the practical benefits of focal length, autofocus, and stabilization – as well as how the lens allowed him to take a deeply artful approach.
FEATURED CREATOR
Rick Fichter
Birding Made on XF500mm
Bird lover and devoted photographer Rick Fichter gets closer to his passion than ever with FUJINON XF500mmF5.6 R LM OIS WR.
He reveals how the lens’s advanced features and lightweight build allowed him to stay connected with his subjects – despite working handheld in challenging conditions. His images paint a telling picture of the telephoto’s capabilities.
