Introducing FUJIFILM GFX100RF: One and Only™
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Fujifilm has a rich history of camera innovation, continuing through the digital era. Find out what makes our mirrorless camera offerings special, across FUJIFILM X Series and GFX System.
FUJIFILM X Series cameras are compact, mirrorless bodies housing APS-C sensors. Across the family, you’ll find everything from intuitive daily carries to high-performance professional tools. With shared features like in-camera look adjustments and tactile controls, they hand image makers of all levels true creative control.
FUJIFILM GFX System cameras are built around large format (43.8x32.9mm) sensors, with some of the highest resolution available today. As such, they provide exceptional detail, dynamic range, and depth for discerning creators. Despite their cutting-edge technology, they remain highly portable and seamless to use.
Photo © 2025 Jonas Rask
Fujifilm’s digital color science is built upon 90 years of research and expertise in analog imaging. Our cameras are renowned for their ability to produce beautiful, true-to-life colors
Our Film Simulations can be applied instantly for tasteful yet impactful straight-out-of-camera images. They help keep photo and video making rewarding in the moment.
It’s crucial for a camera to fit seamlessly into a user’s life, which is why X Series and GFX System bodies are built to be compact and lightweight. With thoughtful, ergonomic designs, they’re effortless to handle.
The APS-C sensor of X Series is precisely enough, even for countless professionals. GFX System, however, offers even more. A More Than Full Frame™ sensor has many benefits, not least imaging beauty.
Image detail is important to most image makers – from absolute beginners to lifelong professionals. X Series and GFX System offer plenty, with a maximum 40.2 megapixels and 102 megapixels in the respective families.
Fujifilm cameras have unique usability. You’ll find some bodies with PASM design, but most feature easy-to-access dials for exposure and other essentials – complete with customizable function buttons.
All current X Series and GFX System cameras are capable of video, but a few stand out as true hybrids, with features such as RAW recording, 8K resolution, anamorphic compatibility modes, and more.
The most-recent Fujifilm cameras are driven by the powerful X-Processor 5. This can deliver up to 40fps burst imaging and reliable, deep-learning AI-driven autofocus, for fast-paced moments that can’t be missed.
Built for photographers, X-T30 II combines cutting-edge tech with analog dial-based controls for an immersive photographic experience
Combining portability with a powerful specification, X-T5’s 40.2-megapixel sensor delivers outstanding results for stills and video
Combining power and cutting-edge tech, GFX100 II features a 102-megapixel sensor, AI-driven AF, and professional video functionality
Designed for stills and video, X-S20 offers a dynamic combination of creative features and cutting-edge tech in a lightweight body
Compact and portable, X-T50 provides flagship features, including a 40.2-megapixel sensor and 6.2K video, in an easy-to-use body
GFX100S II combines 102-megapixel image quality and X-Processor 5 power for an immersive large format photography experience
Fusing advanced digital imaging tech, a 40.2-megapixel sensor, and classic dial-based design, X100VI puts you in control of your story
With classic rangefinder styling, an Aspect Ratio dial, and fixed lens, GFX100RF offers the ultimate image-making experience
With a 40.2-megapixel sensor, 8K video, and powerful stills and video features, X-H2 offers an incredible specification in a compact body
Versatile video up to 6.2K/30p, AI-powered AF, and in-body image stabilization mean X-H2S offers total control and creative freedom
With a large sensor, pro-quality features and easy social sharing capabilities via FUJIFILM XApp, X-M5 sets your content apart
